Her purpose is to create a better world through greater awareness, a deep connection with oneself and others, better conversations and relationships, and a more authentic and human form of leadership.

She makes this possible through leadership development, cultural transformation, coaching and personal growth, acting as a catalyst to promote positive and lasting changes in the mentality, attitude and behaviour of her clients.

Judith helps and inspires her clients with deep and transformative reflections and learnings, greater self-knowledge and self-awareness, personal growth, leadership, liberation and happiness. She is like a tsunami of positive energy and light, with a lot of intuition, courage and joy. 


Judith is an experienced coach, facilitator and consultant specialised in leadership development and cultural transformation. She started her own company named U-turn Coaching & Personal Development in 2009 and since 2011 she has been collaborating with Oxford Leadership and Walk Leadership in Spain, LATAM and Europe.

Judith has built real partnerships and long-term relationships with all of her biggest clients and always seeks opportunities for collaboration. She is an experienced facilitator that has been helping many clients to achieve sustainable transformation, using her intuition, courage, improvisation skills and endless positive energy. She loves to challenge her clients and to help them face and overcome difficult conversations and situations. She believes that trust and compassion contribute to better results and healthier relationships.

Judith has over ten years of international experience in Human Resources within multinational companies such as FrieslandCampina (Netherlands), Axialent (Argentina) and IBM (Argentina) and almost twelve years of international experience working as a coach, facilitator and consultant. During all these years she specialised in leadership development, cultural transformation, and executive coaching. In addition to that she has extensive experience in personal coaching.

Since 2009 she has been working internationally with clients like Telefónica, Sodexo, Santander, Ferrovial, Everis, Makro, Novartis, Roche, Sacyr, FrieslandCampina, Givaudan, Shell, Aegon, Altadis, Marfrig, De Lage Landen, Minerals Technologies, ESIC Business School, Schouten & Nelissen, etc. focusing on executive coaching of their senior executives and facilitating many leadership programs to foster a cultural transformation in these organisations.

Judith has a Master’s degree in Human Resources from the University of Tilburg (Netherlands) and an MBA from IAE Business School (Argentina). She is a certified Co-Active Coach trained by The Coaches Training Institute (CTI) and she is recently trained as a facilitator in the “Forgive for Good” program of Dr. Fred Luskin, Founder and Director of the Stanford Forgiveness Project from Stanford University.

Judith is Dutch citizen, lived in Buenos Aires for 4,5 years and is currently living in Madrid. She works in English, Spanish, Portuguese, and Dutch. In addition, she has a good understanding of German and French.

Judith wants to help people and organisations to reflect, to connect deeply with themselves and others, become the protagonists of their lives, make conscious decisions and be more successful, authentic and, above all, happy.

Judith is an executive coach, facilitator and consultant. Since 2009 he has been facilitating many transformation processes in multinational companies with great impact, e.g. through leadership development programs and coaching sessions, both on a individual and team level. Judith is a true facilitator of change, both on a personal and professional level.

Judith is passionate about giving her clients opportunities to keep on learning and developing continuously. She wants to help them to be the best version of themselves, every day a little more.

A client has said about Judith: “Judith has her head high in the clouds, but at the same time she has her feet firmly on the ground. She is very inspiring and invites people into deep reflections, greater self-awareness (including of our limiting beliefs), sincere, authentic and courageous conversations from the heart, deep connection with oneself and others and visualisations of what is possible; and at the same time she helps to make conscious decisions and transform them into concrete actions.”


Judith knows that life can be too short. She lost her mother after a long illness when she was 25 years old. Unfortunately her mother died feeling quite unhappy, for several reasons. That made Judith think a lot and she learnt that it is not worth getting stuck in things that do not make us happy, because life passes by and sometimes way too fast. This life experience left an important mark on Judith and a great sense of urgency to continue seeking meaning and happiness in her own life, and to help others on this same journey. She wants to help people to take time for reflection and to truly get to know themselves, raising their awareness about who they are and what really makes them happy, and then guiding them so that they can make better decisions in life (more conscious, more authentic, braver, freer, and more true to themselves) in order to live happily and, at the very end of life, to be able to die happily.

Once we are able to lead ourselves and to have a healthy relationship with ourselves, we will be more capable to create, cultivate and maintain healthy, constructive and lasting relationships with others. In the end it all starts with oneself.



  • Respect, open-mindedness, not judging
  • Freedom, authenticity, courage, vulnerability, self-leadership
  • Empathy, kindness, closeness, love, compassion
  • Presence, listening, deep connection, silence
  • Intuition, self-awareness, wisdom, focus
  • Passion, joy, positive energy, optimism, colourful, playful
  • Humility, gratitude, simplicity, generosity
  • Depth with lightness
  • Enthusiasm, hope and magic
  • Professionalism



Ariadna Uribe